Albert Llaveria, director de operaciones de Atlanta Stretch Ibérica

We create efficient and sustainable machines

After almost two decades, Atlanta Stretch Ibérica's success is based on product knowledge. From the beginning, technology has been their trump card, and being designers and manufacturers of their machines, allows them to continuously monitor, improve and constantly evolve.

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Strategic export markets on the radar at Hispack

As part of the plan to attract international visitors to Hispack 2022, this year the show continues to collaborate with amec on a specific project to activate the radar in 14 markets with the aim of locating and inviting around 500 international buyers and 70 guests with technology prospecting, purchasing or investment projects for Spanish packaging, processing and logistics machinery, equipment and materials to the show. Exporting companies participating in…

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Packaging builds brand

Packaging is closely linked to branding strategy and is the consumer’s first point of contact with the brand, clearly influencing their purchasing decision. Hispack considers this important function of packaging in its commercial offer and activities and invites branding, marketing and advertising professionals to learn more about the latest trends in brand creation, management and positioning, as well as the generation of experiences through packaging at the trade fair. …

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Ignacio Montfort, DS Smith Iberia

“The circular economy and digitalisation are two key pillars of our innovation strategy”

With over 80 years of history, DS Smith is one of the world’s leading providers of sustainable packaging solutions, paper products and recycling services, covering the entire packaging supply cycle. The group, located in 37 countries, has been in Spain since 2015. We spoke to its general manager for Spain and Portugal, Ignacio Montfort. You have been managing director of DS Smith Iberia since 2019, possibly a period that you…

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Ear Flap, innovating to optimise processes and save costs

Ear Flap has been manufacturing packaging machinery, especially automatic and semi-automatic pallet wrappers, for more than 20 years. With a presence in more than 50 countries, at Hispack it will present its new automatic forming and packing system, the BPP150, which it has been working on for the last year and which it has developed thanks to an R&D&I centre that is a pioneer in end-of-line machinery projects. Hispack…

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Imagen cedida por Luciano Aguilar S.A. TOMRA5B-greenbeans.

Processing and packaging: a paradigm shift

We spoke to several professionals in the sector to get their views on an increasingly integrated and interconnected process. Each product and sector has specific features according to the process, but they all retain several similarities. Considering packaging throughout the entire value chain, from the conditioning and packaging process, to logistics, presentation and delivery is essential. In this regard, the director of Repaq Packaging Consulting, Montse Castillo, states that “the impact…

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Imagen cedida por Mengibar

Spanish packaging looks abroad

The need to adapt to a new context during the pandemic and its aftermath has led to structural changes in most sectors. However, for any business, expanding abroad has always been, is and will be an opportunity to grow and improve its turnover. This also applies to the Spanish packaging industry, which has long looked abroad to diversify its risks and become stronger and less dependent on domestic demand.

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fundador y director ejecutivo de AIPIA, Eef de Ferrante

“The challenge for Smart Packaging is to ensure mass pro-duction with good performance at an affordable price”

The pandemic has accelerated the digitalisation of many sectors, including packaging, which has focused its interest into technologies that improve security and traceability in supply chains. Here, the connected packaging gains relevance by offering solutions that guarantee the authenticity and information on the journey that each product has made. Similarly, Covid-19 has increased consumers’ concern regarding both general hygiene and food hygiene which provides an opportunity to promote the technologies…

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FRUITLOSOPHY, cold press juice. Proyecto de Hugo Ribeiro, Yolanda Santamaria y Paola Parodi para el taller de Packaging estructural: Introducción a las formas. Año académico 2018-2019
FRUITLOSOPHY, cold press juice. Proyecto de Hugo Ribeiro, Yolanda Santamaria y Paola Parodi para el taller de Packaging estructural: Introducción a las formas. Año académico 2018-2019

The meaning of colours and packaging

Although the language of colour is by no means universal, it is nonetheless crucial in making an impact and communicating visually, and thus create a brand identity and draw the consumer’s attention, appealing to their emotions and awakening their senses. Khiel’s Luminosity. Laia Fusté’s project for the Cosmetics Packaging workshop. Academic year 2013-2014. Good packaging aims to connect with the consumer in under 8 seconds, the time some studies estimate…

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Brand Packaging

Packaging in the “new normal” of the food industry

The immediate future presents some challenges for packaging which will be essential, both in physical stores as well as in the e-commerce channel. We analyse the strength of packaging in the food sector and the changes and trends in the face of an increasingly safety conscious and demanding consumer. Purchasing and consumption habits have changed since the Covid outbreak and everything points to the fact that some of…

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