Hispack 2027 redefines the two pillars of its activities and networking programme: Brand District and Tech&Trade District. They are the evolution of Hispack Unboxing and the International Business Center, and are aligned with the exhibition offer in Halls 2 and 3, respectively. Each has its own programme of content and meetings, designed to offer a more specialised, higher-quality experience.
Brand District: packaging as brand value
Brand District is the evolution of Hispack Unboxing and will be the meeting point for those who see packaging as a tool for differentiation, consumer experience, sustainability and value creation. The main themes in the programme will be:
- Branding and user experience.
- Circular economy.
- Packaging performance.
- Artificial intelligence applied to the packaging life cycle.
It will also host the presentation of the Best in Class, the programme that will continue to showcase success stories in which packaging is a business lever, and several initiatives linked to the celebration of the show’s 20 editions, such as the project The Skin of Progress and Hispack Voices.
Tech&Trade District: technology and business
Tech&Trade District broadens the focus of the International Business Center to combine technical and commercial content. Its programme will bring together:
- Activities to connect Spanish manufacturers with buyers from strategic markets.
- International programmes.
- Business meetings.
- Content to showcase innovation in machinery, processes, labelling, bottling, logistics, automation and robotics.
- Themed routes.
It will also host a new edition of Engineers Day, a day for professionals in engineering, operations, production and intralogistics that brings the latest technological innovations to the sectors that use packaging, and UK Day, a project that will foster cooperation and dialogue between Spanish and British companies.
Two districts, one visit
One to discover how packaging creates brand value, the other to find technical solutions and generate business. From 4 to 7 May 2027, at Gran Via (Barcelona), Hispack will bring together the solutions, knowledge and professionals who are driving change.
Find out about all the show’s latest news at hispack.com