As part of the special programme to commemorate its 20 Editions, Hispack presents The Skin of Progress, a content and storytelling programme, running alongside the show, that explores the role of packaging as a protagonist of social, cultural and technological change.
Five voices speak about the skin of progress
We have always wrapped what matters to us. Like skin, packaging protects, communicates and leaves a mark: it is the first layer through which we touch the world and the boundary that safeguards what is essential.
Voices from anthropology, art, science, health and innovation offer a humanist perspective on a sector without which we could not understand our journey as a society, and which will accompany future progress.
An image that envelops
The creative project behind The Skin of Progress is the result of a collaboration between Hispack and the agency Morillas Brand Consultants. Its official presentation will take place on 26 November at Morillas’s headquarters in Barcelona, at an invitation-only event.
The Skin of Progress at Hispack 2027
From 4 to 7 May 2027, the project will have its own presence at Hispack, within the Brand District (formerly Hispack Unboxing), with an area dedicated to the project’s five voices and an open session within the official programme to find out more about the ideas that inspire it.