Jose Antonio Gago

Market Manager | Product Innovation & Design Thinking Services | EurecatBarcelona, Spain

Biography

Industrial designer and Master in Business Innovation with extensive experience creating new concepts for various sectors. He is currently Market Manager for Product Innovation services at Eurecat. He was previously Director of Innovation at Lékué and Indo. Expert in co-creation with users applying the Design Thinking methodology.

Sessions

11:00h

Talk | Hispack Unboxing Sustainability

Conceiving sustainable products beyond materials

Jose Antonio Gago EurecatMarket Manager | Product Innovation & Design Thinking ServicesSpeaker

#Design, #Ecodesign, #Recyling, reuse and reduction, #Sustainability

24-05-2022 11:0024-05-2022 11:30Europe/MadridConceiving sustainable products beyond materials

When we talk about sustainable products, it is essential to conceive them with their entire life cycle in mind, i.e. to design for a circular economy. In this talk we will discuss how to approach the conception of sustainable products from the analysis of the product & customer journey, applying agile innovation methodologies, such as Design Thinking, to observe and co-create solutions that solve the needs of the consumer and society from a sustainable point of view.

Hispack Unboxing - Hall 2

Tue 24 11:00h - 11:30h Hispack Unboxing - Hall 2

11:30h

Roundtable | Hispack Unboxing Boosters Sustainability

How to tackle the creation of products for a circular economy

Jose Antonio Gago EurecatMarket Manager | Product Innovation & Design Thinking ServicesModerador/Presentador

Alex Benet Pastas Gallo GroupPurchasing DirectorateSpeaker

Maria Perez SainzPescanovaExpert in Circular EconomySpeaker

Pablo Tejero TrapiellaMahou-San MiguelR&D&I Technician & Approvals SpecialistSpeaker

Miquel Campmany NestléHead of Consumer CommunicationSpeaker

#Design, #Ecodesign, #Recyling, reuse and reduction, #Sustainability

24-05-2022 11:3024-05-2022 12:30Europe/MadridHow to tackle the creation of products for a circular economy

We will have the views of major companies in the food and beverage sector to discuss how they see and debate how to tackle the creation of new concepts and products that contribute to a more sustainable society, both from the point of view of the materials and energy needed for their manufacture and distribution, as well as from the point of view of designing-conceptualising products designed for a circular economy.