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Track: Brand Packaging

Tue 24
13:15h
Talk | Hispack Unboxing Brand Packaging

Packaging Innovation Hub. First open Innovation Platform focused on Packaging

Jesús Pérez
Jesús Pérez Cluster de Innovación del Envase y EmbalajeDirectorSpeaker

24-05-2022 13:1524-05-2022 14:00Europe/MadridPackaging Innovation Hub. First open Innovation Platform focused on Packaging

Meet the first Open Innovation ecosystem capable of energising key Packaging organisations (knowledge agents, manufacturers and users) to promote collaborative innovation with impact, knowledge exchange and the development of projects in the areas of digitisation, circular economy, user experience and new materials.

Hispack Unboxing - Hall 2
13:15h - 14:00h Hispack Unboxing - Hall 2
15:30h
Talk | Packaging Cluster Zone Brand Packaging

Food safety at the Barcelona Support Center (BSC)

Levi Corbacho
Levi Corbacho ​Mettler ToledoSpeaker

24-05-2022 15:3024-05-2022 16:30Europe/MadridFood safety at the Barcelona Support Center (BSC)

A space in which to learn about an example of good practice from a packaging company that represents one point in the value chain.

Packaging Cluster Zone - Hall 2
15:30h - 16:30h Packaging Cluster Zone - Hall 2
Wed 25
12:30h
Activity | Packaging Cluster Zone Brand Packaging

Elevator Pitch with Rotorprint, Schneider Electric, Calypso Space, Controlpack, Ecogots and Blue Room Innovation

Joaquin Muntane
Joaquin Muntane RotorprintKey Account Management & Business DevelopmentSpeaker
Olga Garcia
Olga Garcia SchneiderVP Industrial Automation Iberia at Schneider ElectricSpeaker
Tito Maristany
Tito Maristany Calypso SpaceCounselorSpeaker
Manel Vinyals
Manel Vinyals Control PackSpeaker
Elisabet Zaragoza
Elisabet Zaragoza EcogotsManagerSpeaker
Marc Melus
Marc Melus Blue Room InnovationSpeaker

25-05-2022 12:3025-05-2022 13:00Europe/MadridElevator Pitch with Rotorprint, Schneider Electric, Calypso Space, Controlpack, Ecogots and Blue Room Innovation

New companies from the packaging industry join the cluster to improve their skills, contacts and projects. We explain who they are and what their potential is.

Packaging Cluster Zone - Hall 2
12:30h - 13:00h Packaging Cluster Zone - Hall 2
12:30h
Roundtable | Hispack Unboxing Brand Packaging

Packaging, the essence of the brand

Alex Marquina
Alex Marquina ​CCMA​Director Estratègia de Marca i PromocióModerador/Presentador
Andrea Comas
Andrea Comas Dr. OetkerSenior Brand ManagerSpeaker
Enric Batlle Galicia
Enric Batlle GaliciaBatllegroupCEOSpeaker
Laura Barragán
Laura Barragán Grupo TGTCMOSpeaker
Marc Morillas
Marc Morillas MorillasSpeaker
Marta Gabarró
Marta Gabarró SantiveriSpeaker
Mireia Molas
Mireia Molas Summa Branding | FMCG & Petfood BrandsSpeaker

25-05-2022 12:3025-05-2022 14:00Europe/MadridPackaging, the essence of the brand

Packaging is an extension of the product and, consequently, your brand and company. With packaging, brands have the opportunity to create unique experiences that thrill and become part of people’s everyday lives. In an increasingly digitised world, packaging remains the key medium for conveying the brand’s values, although these two worlds (the real one and the virtual one) are currently feeding back into each other. Three of the most important and renowned branding and packaging agencies and founding members of the Aebrand (Spanish Branding Association), encompassing different sectors, will take part in this panel discussion: Batllegroup, Morillas and Summa Branding. The three agencies have experienced and featured in the evolution of packaging as a lever of branding and they’ll talk about their experiences and visions through the success stories of their customers.

Hispack Unboxing - Hall 2
12:30h - 14:00h Hispack Unboxing - Hall 2
16:00h
Roundtable | Hispack Unboxing Boosters Brand Packaging

Eco-design guide for the wine sector: recommendations and best practices

Eduardo de Diego
Eduardo de Diego Federación Española del VinoCreative DirectorModerador/Presentador
Laura García Campo
Laura García CampoEcovidrioTechnical DirectorSpeaker
Xavier Giménez Laval
Xavier Giménez LavalGraficas VariasSpeaker
Núria Vila Punzano
Núria Vila PunzanoNuria VilaCreative DirectorSpeaker
Daniel Garcia Laborda
Daniel Garcia LabordaCodorniuEnvironmental OfficerSpeaker
Gloria Martí de la Llave
Gloria Martí de la LlaveFreixenetEnvironmental OfficerSpeaker

#Sustainability

25-05-2022 16:0025-05-2022 17:00Europe/MadridEco-design guide for the wine sector: recommendations and best practices

The Spanish Wine Federation (FEV) and Ecovidrio present the first specific eco-design guide aimed at more than 4,000 Spanish wineries. The session will bring together representatives from the wine sector value chain (wineries, suppliers, designers) to reflect on challenges and best practices for the promotion of sustainability.

Hispack Unboxing - Hall 2
16:00h - 17:00h Hispack Unboxing - Hall 2
17:00h
Roundtable | Hispack Unboxing Brand Packaging

The power of graphic innovation on packaging

Joan Sans
Joan Sans Bugi ConsultingModerador/Presentador
Àngel Pérez Vico
Àngel Pérez VicoHeidelbergSpeaker
Xavier Aliaga
Xavier Aliaga EpsonSpeaker
Luis Virgos
Luis Virgos Fujifilm Digital Printing & POD Sales Manager - Graphic SystemsSpeaker
Sergi Bellido Andújar
Sergi Bellido AndújarNovoprintSpeaker
Francesc Egea
Francesc Egea IPESpeaker

#Branding, #Design

25-05-2022 17:0025-05-2022 18:30Europe/MadridThe power of graphic innovation on packaging

Graphic novelties that boost your product sales: what you should know before designing the next packaging for your products. When a product campaign is generated, the graphics of the packaging and its staging is the ultimate commercial for our product, the one that generates the most impact. From print technology manufacturers and printers who are able to make the product a reality, we will look at the important points that will appeal most strongly to the end consumer and support the brand's sustainability messages.

Hispack Unboxing - Hall 2
17:00h - 18:30h Hispack Unboxing - Hall 2
Thu 26
10:00h
Talk | Hispack Unboxing Brand Packaging

European Flexible Packaging – FPE Market Report

José María Santiago Trascasa
José María Santiago TrascasaEmbalaje Flexible EspañaSpeaker

#Branding, #Internationalisation

26-05-2022 10:0026-05-2022 10:45Europe/MadridEuropean Flexible Packaging – FPE Market Report

Presentation explaining the evolution by volume in the main European markets by product segments as well as estimates for 2022.

Hispack Unboxing - Hall 2
10:00h - 10:45h Hispack Unboxing - Hall 2
12:00h
Activity | Packaging Cluster Zone Brand Packaging

Elevator Pitch with: Inèdit, Dribia, i3D eco packaging ideas, Innovapack, Gaiker, Mitsubishi Electric, Gerosa Group, Lúcid, Cart Service and Rotimpres

Sofia Garín
Sofia Garín IneditSenior Project ManagerSpeaker
Xavier Blanch
Xavier Blanch DribiaBusiness DeveloperSpeaker
Laura Peregrin
Laura Peregrin i3D eco packaging ideasMarketing Manager & Packaging SpecialistSpeaker
Guillem Vilanova
Guillem Vilanova InnovapackSpeaker
Inmaculada Angulo
Inmaculada Angulo GaikerSpeaker
Joan Manel Berrocal
Joan Manel Berrocal Gerosa GroupSales ManagerSpeaker
Sonia Pedrosa
Sonia Pedrosa LucidBusiness Development Manager Speaker
Eva Fortuny
Eva Fortuny Cart ServiceSpeaker
Marc Vizern
Marc Vizern RotimpresFunctional Printing ChiefSpeaker
Alejandro Roset
Alejandro Roset Re-potCEOSpeaker
Jordi Solaz
Jordi Solaz Mitsubishi Electric EuropeMarketing & Trainig Coordinator Factory Automation DivisionSpeaker

26-05-2022 12:0026-05-2022 13:00Europe/MadridElevator Pitch with: Inèdit, Dribia, i3D eco packaging ideas, Innovapack, Gaiker, Mitsubishi Electric, Gerosa Group, Lúcid, Cart Service and Rotimpres

New companies from the packaging industry join the cluster to improve their skills, contacts and projects. We explain who they are and what their potential is.

Packaging Cluster Zone - Hall 2
12:00h - 13:00h Packaging Cluster Zone - Hall 2
17:00h
Roundtable | Hispack Unboxing Brand Packaging

Technological solutions for designing the packaging and wrapping of the future

Belen García
Belen García PacknetDirectorModerador/Presentador
Joaquín Fernández Peláez
Joaquín Fernández PeláezUNIQ (AFCO)Speaker
María Rodríguez
María Rodríguez EmsurSpeaker
Victor Borrás García
Victor Borrás GarcíaKnauf IndustriesSpeaker
Mª Rosa Riera
Mª Rosa Riera LeitatSpeaker

26-05-2022 17:0026-05-2022 18:00Europe/MadridTechnological solutions for designing the packaging and wrapping of the futureHispack Unboxing - Hall 2
17:00h - 18:00h Hispack Unboxing - Hall 2
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