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Track: Brand Packaging

Tue 24
13:15h
Talk | Hispack Unboxing

Packaging Innovation Hub. First open Innovation Platform focused on Packaging

Jesús Pérez
Jesús Pérez Cluster de Innovación del Envase y Embalaje Director Speaker

24-05-2022 13:15 24-05-2022 14:00 Europe/Madrid Packaging Innovation Hub. First open Innovation Platform focused on Packaging

Meet the first Open Innovation ecosystem capable of energising key Packaging organisations (knowledge agents, manufacturers and users) to promote collaborative innovation with impact, knowledge exchange and the development of projects in the areas of digitisation, circular economy, user experience and new materials.

Hispack Unboxing - Hall 2
13:15h - 14:00h Hispack Unboxing - Hall 2
15:30h
Talk | Packaging Cluster Zone

Food safety at the Barcelona Support Center (BSC)

Levi Corbacho
Levi Corbacho ​Mettler Toledo Speaker

24-05-2022 15:30 24-05-2022 16:30 Europe/Madrid Food safety at the Barcelona Support Center (BSC)

A space in which to learn about an example of good practice from a packaging company that represents one point in the value chain.

Packaging Cluster Zone - Hall 2
15:30h - 16:30h Packaging Cluster Zone - Hall 2
Wed 25
12:30h
Activity | Packaging Cluster Zone

Elevator Pitch with Rotorprint, Schneider Electric, Calypso Space, Controlpack, Ecogots and Blue Room Innovation

Joaquin Muntane
Joaquin Muntane Rotorprint Key Account Management & Business Development Speaker
Olga Garcia
Olga Garcia Schneider VP Industrial Automation Iberia at Schneider Electric Speaker
Tito Maristany
Tito Maristany Calypso Space Counselor Speaker
Manel Vinyals
Manel Vinyals Control Pack Speaker
Elisabet Zaragoza
Elisabet Zaragoza Ecogots Manager Speaker
Marc Melus
Marc Melus Blue Room Innovation Speaker

25-05-2022 12:30 25-05-2022 13:00 Europe/Madrid Elevator Pitch with Rotorprint, Schneider Electric, Calypso Space, Controlpack, Ecogots and Blue Room Innovation

New companies from the packaging industry join the cluster to improve their skills, contacts and projects. We explain who they are and what their potential is.

Packaging Cluster Zone - Hall 2
12:30h - 13:00h Packaging Cluster Zone - Hall 2
12:30h
Roundtable | Hispack Unboxing

Packaging, the essence of the brand

Alex Marquina
Alex Marquina ​CCMA ​Director Estratègia de Marca i Promoció Moderador/Presentador
Andrea Comas
Andrea Comas Dr. Oetker Senior Brand Manager Speaker
Enric Batlle Galicia
Enric Batlle Galicia Batllegroup CEO Speaker
Laura Barragán
Laura Barragán Grupo TGT CMO Speaker
Marc Morillas
Marc Morillas Morillas Speaker
Marta Gabarró
Marta Gabarró Santiveri Speaker
Mireia Molas
Mireia Molas Summa Branding | FMCG & Petfood Brands Speaker

25-05-2022 12:30 25-05-2022 14:00 Europe/Madrid Packaging, the essence of the brand

Packaging is an extension of the product and, consequently, your brand and company. With packaging, brands have the opportunity to create unique experiences that thrill and become part of people’s everyday lives. In an increasingly digitised world, packaging remains the key medium for conveying the brand’s values, although these two worlds (the real one and the virtual one) are currently feeding back into each other. Three of the most important and renowned branding and packaging agencies and founding members of the Aebrand (Spanish Branding Association), encompassing different sectors, will take part in this panel discussion: Batllegroup, Morillas and Summa Branding. The three agencies have experienced and featured in the evolution of packaging as a lever of branding and they’ll talk about their experiences and visions through the success stories of their customers.

Hispack Unboxing - Hall 2
12:30h - 14:00h Hispack Unboxing - Hall 2
16:00h
Roundtable | Hispack Unboxing

Eco-design guide for the wine sector: recommendations and best practices

Eduardo de Diego
Eduardo de Diego Federación Española del Vino Creative Director Moderador/Presentador
Laura García Campo
Laura García Campo Ecovidrio Technical Director Speaker
Xavier Giménez Laval
Xavier Giménez Laval Graficas Varias Speaker
Núria Vila Punzano
Núria Vila Punzano Nuria Vila Creative Director Speaker
Daniel Garcia Laborda
Daniel Garcia Laborda Codorniu Environmental Officer Speaker
Gloria Martí de la Llave
Gloria Martí de la Llave Freixenet Environmental Officer Speaker

#Sustainability

25-05-2022 16:00 25-05-2022 17:00 Europe/Madrid Eco-design guide for the wine sector: recommendations and best practices

The Spanish Wine Federation (FEV) and Ecovidrio present the first specific eco-design guide aimed at more than 4,000 Spanish wineries. The session will bring together representatives from the wine sector value chain (wineries, suppliers, designers) to reflect on challenges and best practices for the promotion of sustainability.

Hispack Unboxing - Hall 2
16:00h - 17:00h Hispack Unboxing - Hall 2
17:00h
Mesa redonda | Hispack Unboxing

El poder de la innovación grafica en los envases

Joan Sans
Joan Sans Bugi Consulting CEO Moderador/Presentador
Àngel Pérez Vico
Àngel Pérez Vico Heidelberg Spain, SLU MarCom & eCommerce Manager Speaker
Xavier Aliaga
Xavier Aliaga Epson Head of Sales Director Iberia Business Systems Speaker
Luis Virgos
Luis Virgos Fujifilm España Digital Printing & POD Sales Manager - Graphic Systems Speaker
Sergi Bellido Andújar
Sergi Bellido Andújar Novoprint Director General Speaker
Francesc Egea
Francesc Egea IPE Industria Gráfica Director General Speaker

#Branding, #Branding, #Design, #Diseño

25-05-2022 17:00 25-05-2022 18:30 Europe/Madrid El poder de la innovación grafica en los envases

Novedades gráficas que potencian las ventas de tu producto: que deberías saber antes de diseñar el próximo envase para tus productos.

Cuando se genera la campaña de un producto, la gráfica del envase y su puesta en escena es el último comercial de nuestro producto, el que genera mas impacto. De la mano de fabricantes de tecnologías de impresión y de impresores que son capaces de hacer el producto realidad, veremos los puntos importantes que atraerán al consumidor final con mayor fuerza y que apoyaran los mensajes de sostenibilidad de la marca.

Hispack Unboxing - Hall 2
17:00h - 18:30h Hispack Unboxing - Hall 2
17:00h
Roundtable | Hispack Unboxing

The power of graphic innovation on packaging

Joan Sans
Joan Sans Bugi Consulting Moderador/Presentador
Àngel Pérez Vico
Àngel Pérez Vico Heidelberg Speaker
Xavier Aliaga
Xavier Aliaga Epson Speaker
Luis Virgos
Luis Virgos Fujifilm Digital Printing & POD Sales Manager - Graphic Systems Speaker
Sergi Bellido Andújar
Sergi Bellido Andújar Novoprint Speaker
Francesc Egea
Francesc Egea IPE Speaker

#Branding, #Branding, #Branding, #Branding, #Branding, #Branding, #Branding, #Branding, #Design

25-05-2022 17:00 25-05-2022 18:30 Europe/Madrid The power of graphic innovation on packaging

Graphic novelties that boost your product sales: what you should know before designing the next packaging for your products. When a product campaign is generated, the graphics of the packaging and its staging is the ultimate commercial for our product, the one that generates the most impact. From print technology manufacturers and printers who are able to make the product a reality, we will look at the important points that will appeal most strongly to the end consumer and support the brand's sustainability messages.

Hispack Unboxing - Hall 2
17:00h - 18:30h Hispack Unboxing - Hall 2
Thu 26
10:00h
Talk | Hispack Unboxing

European Flexible Packaging – FPE Market Report

José María Santiago Trascasa
José María Santiago Trascasa Embalaje Flexible España Speaker

#Branding, #Branding, #Branding, #Branding, #Branding, #Branding, #Branding, #Branding, #Branding, #Internationalisation

26-05-2022 10:00 26-05-2022 10:45 Europe/Madrid European Flexible Packaging – FPE Market Report

Presentation explaining the evolution by volume in the main European markets by product segments as well as estimates for 2022.

Hispack Unboxing - Hall 2
10:00h - 10:45h Hispack Unboxing - Hall 2
12:00h
Activity | Packaging Cluster Zone

Elevator Pitch with: Inèdit, Dribia, i3D eco packaging ideas, Innovapack, Gaiker, Mitsubishi Electric, Gerosa Group, Lúcid, Cart Service and Rotimpres

Sofia Garín
Sofia Garín Inedit Senior Project Manager Speaker
Xavier Blanch
Xavier Blanch Dribia Business Developer Speaker
Laura Peregrin
Laura Peregrin i3D eco packaging ideas Marketing Manager & Packaging Specialist Speaker
Guillem Vilanova
Guillem Vilanova Innovapack Speaker
Inmaculada Angulo
Inmaculada Angulo Gaiker Speaker
Joan Manel Berrocal
Joan Manel Berrocal Gerosa Group Sales Manager Speaker
Sonia Pedrosa
Sonia Pedrosa Lucid Business Development Manager Speaker
Eva Fortuny
Eva Fortuny Cart Service Speaker
Marc Vizern
Marc Vizern Rotimpres Functional Printing Chief Speaker
Alejandro Roset
Alejandro Roset Re-pot CEO Speaker
Jordi Solaz
Jordi Solaz Mitsubishi Electric Europe Marketing & Trainig Coordinator Factory Automation Division Speaker

26-05-2022 12:00 26-05-2022 13:00 Europe/Madrid Elevator Pitch with: Inèdit, Dribia, i3D eco packaging ideas, Innovapack, Gaiker, Mitsubishi Electric, Gerosa Group, Lúcid, Cart Service and Rotimpres

New companies from the packaging industry join the cluster to improve their skills, contacts and projects. We explain who they are and what their potential is.

Packaging Cluster Zone - Hall 2
12:00h - 13:00h Packaging Cluster Zone - Hall 2
17:00h
Roundtable | Hispack Unboxing

Technological solutions for designing the packaging and wrapping of the future

Belen García
Belen García Packnet Director Moderador/Presentador
Joaquín Fernández Peláez
Joaquín Fernández Peláez UNIQ (AFCO) Speaker
María Rodríguez
María Rodríguez Emsur Speaker
Victor Borrás García
Victor Borrás García Knauf Industries Speaker
Mª Rosa Riera
Mª Rosa Riera Leitat Speaker

26-05-2022 17:00 26-05-2022 18:00 Europe/Madrid Technological solutions for designing the packaging and wrapping of the future Hispack Unboxing - Hall 2
17:00h - 18:00h Hispack Unboxing - Hall 2
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