Track: Brand Packaging

Meet the first Open Innovation ecosystem capable of energising key Packaging organisations (knowledge agents, manufacturers and users) to promote collaborative innovation with impact, knowledge exchange and the development of projects in the areas of digitisation, circular economy, user experience and new materials.

A space in which to learn about an example of good practice from a packaging company that represents one point in the value chain.

New companies from the packaging industry join the cluster to improve their skills, contacts and projects. We explain who they are and what their potential is.

Packaging is an extension of the product and, consequently, your brand and company. With packaging, brands have the opportunity to create unique experiences that thrill and become part of people’s everyday lives. In an increasingly digitised world, packaging remains the key medium for conveying the brand’s values, although these two worlds (the real one and the virtual one) are currently feeding back into each other. Three of the most important and renowned branding and packaging agencies and founding members of the Aebrand (Spanish Branding Association), encompassing different sectors, will take part in this panel discussion: Batllegroup, Morillas and Summa Branding. The three agencies have experienced and featured in the evolution of packaging as a lever of branding and they’ll talk about their experiences and visions through the success stories of their customers.

The Spanish Wine Federation (FEV) and Ecovidrio present the first specific eco-design guide aimed at more than 4,000 Spanish wineries. The session will bring together representatives from the wine sector value chain (wineries, suppliers, designers) to reflect on challenges and best practices for the promotion of sustainability.

Graphic novelties that boost your product sales: what you should know before designing the next packaging for your products. When a product campaign is generated, the graphics of the packaging and its staging is the ultimate commercial for our product, the one that generates the most impact. From print technology manufacturers and printers who are able to make the product a reality, we will look at the important points that will appeal most strongly to the end consumer and support the brand's sustainability messages.

Presentation explaining the evolution by volume in the main European markets by product segments as well as estimates for 2022.

New companies from the packaging industry join the cluster to improve their skills, contacts and projects. We explain who they are and what their potential is.