Àlex Brossa Enrique

The first day begins with the official inauguration of the corner in front of the first visitors to the fair, shortly after the doors of Fira Barcelona open, with an institutional presentation of representative figures.

All packaging in the European Union must be reusable or recyclable in an economically viable way by 2030. This time horizon paints an accelerated picture of sustainable innovation among leading brands and the packaging industry. Participating companies will show how these sustainability objectives are generating new scenarios for cooperation and the development of innovation based on the resolution of specific challenges.

Customer Engagement, the interaction between companies and consumers, is one of the current trends in the packaging market. At this round-table discussion, the QR technology standardisation body, GS1, together with Packaging Cluster and Macsa ID, will present the possibilities of QR codes from three perspectives: a technological proposal from GS1, a study on the possibilities of customer engagement carried out by Packaging Cluster, and several use cases led by Macsa ID that confirm how the possibilities of the technology and the perspectives identified in the study are now a reality.