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Àlex Brossa Enrique

Cluster Manager | Packaging ClusterBarcelona, Spain
Àlex Brossa Enrique

Biography

A Telecommunications Engineer and MBA, Àlex Brossa has experience in the management of innovation, internationalisation and competitive improvement projects in industry.

Sessions

10:30h
Talk | Packaging Cluster Zone Others

Institutional welcome and opening of the Packaging Cluster Zone

Àlex Brossa Enrique
Àlex Brossa EnriquePackaging ClusterCluster ManagerSpeaker
Martina Font
Martina Font Font Packaging GroupSpeaker

24-05-2022 10:3024-05-2022 11:00Europe/MadridInstitutional welcome and opening of the Packaging Cluster Zone

The first day begins with the official inauguration of the corner in front of the first visitors to the fair, shortly after the doors of Fira Barcelona open, with an institutional presentation of representative figures.

Packaging Cluster Zone - Hall 2
Tue 24 10:30h - 11:00h Packaging Cluster Zone - Hall 2
16:00h
Roundtable | Hispack Unboxing Boosters Sustainability

Horizon 2030: developing sustainable innovation in practice

Àlex Brossa Enrique
Àlex Brossa EnriquePackaging ClusterCluster ManagerModerador/Presentador
Ana Palencia García
Ana Palencia GarcíaUnileverSustainable Business and Communications DirectorSpeaker
Pere Coll
Pere Coll Enplater GroupR&D+i ManagerSpeaker
Alfred Piqueras Folch
Alfred Piqueras FolchHenkelSpeaker
Iago Candal Liñares
Iago Candal LiñaresDS SmithSpeaker

#Ecodesign, #Recyling, reuse and reduction, #Sustainability

26-05-2022 16:0026-05-2022 17:00Europe/MadridHorizon 2030: developing sustainable innovation in practice

All packaging in the European Union must be reusable or recyclable in an economically viable way by 2030. This time horizon paints an accelerated picture of sustainable innovation among leading brands and the packaging industry. Participating companies will show how these sustainability objectives are generating new scenarios for cooperation and the development of innovation based on the resolution of specific challenges.

Hispack Unboxing - Hall 2
Thu 26 16:00h - 17:00h Hispack Unboxing - Hall 2
11:00h
Roundtable | Hispack Unboxing Automation of machinery and process

Traceability support. How customer engagement impacts packaging processes

Pere Rosell
Pere Rosell GS1Speaker
Àlex Brossa Enrique
Àlex Brossa EnriquePackaging ClusterCluster ManagerSpeaker
Carlos Pacha Vicente
Carlos Pacha VicenteMacsa IDSpeaker

#Sustainability, #Traceability, #Warehouse automation

27-05-2022 11:0027-05-2022 11:45Europe/MadridTraceability support. How customer engagement impacts packaging processes

Customer Engagement, the interaction between companies and consumers, is one of the current trends in the packaging market. At this round-table discussion, the QR technology standardisation body, GS1, together with Packaging Cluster and Macsa ID, will present the possibilities of QR codes from three perspectives: a technological proposal from GS1, a study on the possibilities of customer engagement carried out by Packaging Cluster, and several use cases led by Macsa ID that confirm how the possibilities of the technology and the perspectives identified in the study are now a reality.

Hispack Unboxing - Hall 3
Fri 27 11:00h - 11:45h Hispack Unboxing - Hall 3
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