31 companies share the 2025 Liderpack Packaging and POS Awards

Bottles that tell Mediterranean stories, sneaker boxes that are transformed into decorative lamps, systems that reward the consumer for returning chicken trays to the store to be reused or a POS container for the recycling of cosmetic packaging. The Liderpack Awards, awarded by AESPackaging of the Graphispack Association and the Hispack show of Fira de Barcelona,  have recognized this year 31 companies for their innovative and sustainable proposals in packaging and Point-of-Sale Advertising (POS). Among them, the big winners have been Miralles Cartonajes with five awards, followed by Flexomed, DS Smith Tecnicarton, Rajapack, Smurfit Westrock España, S.A, dgé-plv and Adaequo, with four.

In this edition, the jury has awarded a total of 47 Liderpack Awards in Packaging, 15 Liderpack Awards -Popai Spain Award in the specialty of Advertising at the Point of Sale (POS) and 18 Liderpack Awards in the category of Young Design -specific for students-, consolidating these awards as the national benchmark in creativity, functionality and environmental commitment for the packaging industry.

Among the winning works are minimalist and resistant cardboard clips that group bottles that replace plastic film; a flexible isothermal reusable and refillable container that allows the drink to be worn on the chest at festivals and large events;  ultra-light sleeves made from recycled material; compostable packaging for sandwiches; logistics packaging for the transport of automotive parts, extractor hoods, exercise bikes or funeral urns; as well as premium cases for olive oils, invisible orthodontic treatments or sneakers.

The award-winning proposals stand out for their focus on sustainability and functionality, with recyclable mono-material solutions that introduce the concept of circular economy. The jury particularly valued projects that reduce the use of material, optimise logistics and facilitate recycling, as well as creative designs that elevate the brand experience, from sensory cases to reusable and ergonomic packaging, reflecting an evolution of packaging towards more responsible, practical and emotional models.

The winning companies
In addition to the great winners of the contest (Miralles Cartonajes, DS Smith Tecnicarton, Flexomed, Rajapack, Smurfit Westrock España, S.A, dgé-plv and Adaequo), the list of winning companies is completed by: Font Packaging Group and Garrofé with three awards; and Alfilpack, Capsa Packaging, Alzamora Group, Altavia Ibérica, Ovelar and Pop Team Display, with two awards. Finally, B-Bruce, bonÀrea, El Carmen Packaging Solutions, Enplast, Fatesca, Grupo Tav Food, Grupo Lantero, Hinojosa Packaging, Klingele Embalajes Iberia, Primera Línea Visual (Grupo La Plana), Ds Smith-International Paper, Redbox España, Small* and Wylma Blein have won a Liderpack.

In the packaging specialty, the category with the highest number of awards has been logistics and distribution, with eight trophies, reflecting the strong dynamism in customized industrial solutions that combine resistance, sustainability and efficiency. It is followed by the sections of premium pack (6), miscellaneous (6) and food packaging (5). Projects have also been awarded in beverages (4), packaging for household products (4), electronics, image and sound (3), Save Food – against food waste – (3), as well as for e-commerce (2), health and beauty (1), pharmacy and parapharmacy (1) and pets (1). Finally, prizes were awarded in the field of digital printing of flexible packaging (2) and in labelling and decoration of packaging (1).

For its part, in the specialty of POS (Advertising at the Point of Sale), the category that has collected the most trophies has been health and beauty, with three awards, followed by beverages, pharmacy and parapharmacy and miscellaneous, with two awards each. The list of winners is completed with recognitions in food, electronics and image and sound and household products, highlighting the creativity of proposals that transform the point of sale into a space for experiential communication and brand differentiation.

The Liderpack Awards are the only Spanish awards that offer the possibility of accessing the renowned international WorldStar for Packaging Awards, organized every year by the World Packaging Organization (WPO). Companies that have been awarded one or more Liderpack Awards in the packaging specialty can apply individually to this contest as representatives of Spain, where they will compete with containers and packaging from more than 35 countries. The registration period ends on October 15.

Young Talent Awards
In the same session of the jury, it was decided to award a Liderpack – Young Design Award to 18 projects that, in turn, had been finalists in the XVI National Awards for Design and Sustainability of Packaging and Packaging convened by the Innovation Cluster in Packaging of Valencia to which more than 300 works from 22 universities and design schools from all over Spain competed. These projects respond to real challenges posed by MOEVE, Pascual, Florette, Babaria, International Paper and Grupo La Plana.

With three awards, the University of Zaragoza and the Polytechnic University of Valencia have become the big winners, followed by the University of Valladolid, the European University of Valencia, ESDI and the Higher School of Art of the Principality of Asturias, which have obtained two award-winning works each. In addition, students from the School of Art and Design of the Balearic Islands, Elisava Faculty of Design and Engineering of Barcelona, the Escola Superior de Disseny de València and Mondragon University have also been recognized.

Under the sponsorship of the Graphispack Association and the Hispack trade fair, the 18 award-winning projects in this special category of the Liderpack Awards will represent Spain at the WorldStar Student Awards, the international packaging competition for students also organised by the World Packaging Organization (WPO).

The Liderpack 2025 Awards ceremony will be held next May at Fira de Barcelona’s Gran Via venue as part of the Equiplast 2026 show. During this event, the “Best in Show” distinctions will be announced, to the two most outstanding packaging and POS works among all the winners in this edition.

Organised for 30 years by the Spanish Packaging Association, part of the Graphispack Association, and the Hispack trade fair of Fira de Barcelona, the Liderpack Awards have established themselves as the most prestigious awards in Spain in the packaging and POS sectors. Its objective is to recognize each year the innovation, creativity and technical excellence of companies and professionals dedicated to the design and manufacture of containers, packaging, labels and POS elements.

Barcelona, September 29, 2025

Maria Dolores Herranz
Tel. +34 93 233 25 41
mdherranz@firabarcelona.com

List of winners of the 2025 Liderpack Awards

PACKAGING

• Sleeves Sourz (Ovelar): Sustainable bottle and sleeve redesign for the beverage brand Sourz, with recycled materials and weight reduction.
• CenceRock (Flexomed): Isothermal and reusable container for drinks at large events, which reduces waste and improves the user experience.
• 100% cardboard packaging system for grouping bottles (Hinojosa Packaging Graphicsleader & KHS): Minimalist recyclable cardboard clip that replaces plastic film, optimizing logistics and reducing emissions.
• Minoric, the essence of the Mediterranean in a bottle (Small*): Integral packaging for Minoric gin, which conveys the identity and values of Menorca.
• RetornA (bonÀrea): Pioneering circular economy system for the return and reuse of chicken trays, with an incentive for the consumer.
• 100% recyclable cardboard dispenser (FATECSA): Cylindrical dispenser for salts and spices, made entirely of recyclable cardboard.
• Chupa Chups Christmas Display and Packs (Alzamora Group): Christmas cardboard pack and display, reusable as an ornament and designed for children.
• Influencer Pack Yatekomo (Garrofé): Premium box for noodles, with playful design and fold-out golden fan.
• Sirius, sandwich packaging (Tav Food Group): Heat-sealable, biodegradable and compostable packaging, which extends the shelf life of the product.
• Nurofen Rapid, display box (Miralles Cartonajes, S.A.): Shipping box and display for pharmacies, with a functional and safe design.
• Box with cells for electronic components (Alfilpack, S.L.): Mono-material cardboard solution to protect electronic components and optimize logistics.
• Self-assembling packaging for smart bike lane dividers (DS Smith Tecnicarton): Corrugated cardboard packaging for high-value electronic devices, 100% recyclable.
• Self-adhesive retention system for electronic products (Rajapack): Cardboard solution to immobilize electronic devices without additional plastics.
• Skin Care Beauty and well-being (Wylma Blein): Packaging for beauty infusions, with sustainable materials and sensory design.
• E-Protect Citri (Capsa Packaging): Protective packaging for Citring juicer, made of mono-material corrugated cardboard.
• Promopack Pearls+Detergent (Miralles Cartonajes, S.A.): Minimalist promotional pack for detergent and scented pearls.
• Ambipur WC Active Clean Sleeves (Ovelar): Technical sleeve for cleaning products, with high-definition flexographic printing.
• Packaging with self-assembling corner protectors for solar panels (DS Smith Tecnicarton): Robust and sustainable solution for the transport of solar panels.
• Impress (Garrofé): Premium case for a complete invisible orthodontic treatment, with matte finishes and holographic details.
• Oil Premium Pack (Alzamora Group): Triangular cardboard case for high-quality olive oil, which improves ergonomics and product visibility.
• Lindt Gift Pack (Garrofé): Triangular case for Lindt chocolates, inspired by a bag and matte black finish with gold details that transforms the gift into a luxury experience.
• Premium Hexagonal Gift Box (Altavia Ibérica): Sustainable gift box for the beauty sector, with a bold design and display functionality.
• Michelangelo case (dgé-plv): Limited edition lacquered wooden book case, with resin sculpture and high-quality finishes.
• Nike Air Max DN8 Sphere (B-Bruce): Spherical illuminated packaging as a gift shoe box for influencers, reusable as a decorative lamp.
• Tapless Telescopic Box (Capsa Packaging): Telescopic box without seal, adaptable to different sizes and with safety locks.
• PanelBuffer (Smurfit Westrock España, S.A.): Modular honeycomb element for logistics protection, 100% recyclable.
• Corrugated cardboard tubular bag on a roll (Rajapack): Versatile solution for logistics, made of recycled cardboard.
• Packaging for Spinning Bike (Alfilpack, S.L.): Certified mono-material packaging for exercise bikes, which reduces breakage and facilitates recycling.
• Pallet Box (DS Smith, an International Paper company): Integrated corrugated cardboard pallet, which optimizes space and sustainability.
• Heavy Duty folding packaging for large loads (DS Smith Tecnicarton): Alternative to metal containers, with high resistance and folding format.
• Circular packaging for the export of wheel arches (DS Smith Tecnicarton): Mono-material solution for automotive parts, with protection and logistical efficiency.
• Mono-material container for automotive painted parts (Font Packaging Group): Recycled cardboard container for delicate parts, which eliminates plastic foam.
• Sacovitta (El Carmen Packaging Solutions): Anti-humidity bag for food, which prolongs freshness and reduces waste.
• ReKeepEat (Lantero Group): Mono-material PET packaging for food, with resealing technology and a focus on circular economy.
• Corner Flexible (Smurfit Westrock España, S.A.): Flexible corner system for fruit and vegetable boxes, which reduces damage and food waste.
• Kitchen Hook Buffer (Smurfit Westrock España, S.A.): Cardboard protector for extractor hoods, which replaces EPS and facilitates assembly.
• Ekokart (Smurfit Westrock España, S.A.): Eco-friendly advertising shopping cart, made from recyclable materials.
• Biodegradable funeral urn packaging (Font Packaging Group): Eco-friendly packaging designed for export, which eliminates plastics and protects the product.
• Cardboard picking box with integrated lid (Rajapack): Ergonomic and sustainable box for logistics and retail.
• Safety packaging for large lamps (Font Packaging Group): Cardboard packaging for glass lamps, with maximum protection and without plastics.
• 4L 50% PCR Packaging ADR Approval (Enplast): Packaging for dangerous goods, with 50% recycled material and three-layer technology.
• Microchannel cardboard envelope with adhesive closure (Rajapack): Hybrid solution for e-commerce, resistant and recyclable.
• SOS Repair Box (Altavia Ibérica): Premium acrylic box for product samples and display at point of sale.
• Codorniu Mediterrania Marine Cava Bru (Gráficas Varias, S.A.U): Evocative label and packaging for cava, with reliefs and marine design.
• Techno Diet Maxi Bag (Flexomed): Large format bag for pet food, with high barrier and premium finish.
• Arkano Multi Design (Flexomed): Reusable bag for ornamental marijuana, digitally printed and with a custom design.
• Atlantic Pets (Flexomed): Bag for pet food, with barrier structure and premium finish.

PLV – POPAI SPAIN AWARD

• Johnnie Walker Ruby multi display (Adaequo): Tabletop glorifier in lacquered wood and metal for premium whisky promotion. It incorporates decorative screen printing that enhances the brand identity.
• Schweppes citrus exhibitor (Miralles Cartonajes, S.A.): Exhibitor for the launch of a new soft drink format. Its 2D mono-material structure generates a visual effect of curves, evoking the shape of the bottle, and allows for quick and easy assembly.
• Croft Twist Permanent Display (Pop Team Display): Detachable display for sparkling wine. Made of 4 mm dibond suitable for outdoors, it is delivered disassembled in a flat kit, optimizing loggingand storage costs, ideal for promotions on terraces during the summer season.
• Isla Barco Tradicional Calvo (Miralles Cartonajes, S.A.): Creative island for a canning campaign, with great visual impact. Easy to transport and assemble by GPVs, it is designed to excel in highly competitive environments.
• Lays/Pepsi Magnetic Display (Redbox Spain): Self-assembling cardboard display with magnets, semi-permanent and sustainable. Its instant assembly (less than 2 seconds) generates a “wow” effect that makes it a premium, sustainable and functional solution, ideal for drinks at the point of sale.
• Salsas Espinaler (Klingele Embalajes Iberia, S.L.): Sustainable and self-assembling display, designed to optimise space and logistics costs.
• Sigma Group (dgé-plv): Healthy snack trolley designed for events. Its resistant and versatile structure includes product display cases and an extendable label that enhances brand visibility, making it an agile, functional and highly impactful point of sale.
• Exhibition-tasting cart (First Line Visual – La Plana Group): Multi-material cart for tastings at the point of sale. Its versatile and sturdy design allows chefs to cook in any location, maximizing visual impact.
• Nova Diet Display Calma (dgé-plv): Self-assembling display designed from a single sheet of material, transformed by strategic cuts into a three-dimensional structure in the shape of a stage. It is delivered flat, without adhesives or handling, which facilitates its transport and assembly at the point of sale.
• Durex Margold (Miralles Cartonajes, S.A.): Display with premium finishes (glossy/matte, embossed and gold polyester) to stand out in pharmacies. Its structure highlights graphics and benefits of the product, managing to capture attention immediately and a high perception, close to the cosmetic universe.
• Swatch Flik Flak (Adaequo): educational POS in wood and PS to teach the time in schools.
• Sotcker Armani Si (Adaequo): Free-standing fragrance unit, with fluorescent lettering on the front that illuminates the silhouette and reinforces the brand’s presence. Made of cardboard and plastic, it incorporates a base decorated with deep flowers, bringing elegance and visual appeal to the point of sale.
• Stocker Tous Kaos (Pop Team Display): Fictitious side-loading perfume with base and base, made of cardboard with a kappa interior to provide volume, it is digitally printed and delivered disassembled, optimizing logistics and premium perception.
• Stanpa Belleza Reciclaje (Adaequo): Container for recycling small cosmetic containers, with differentiated compartments for plastic, metal and glass, for points of sale.
• Edelvives Castillo Display (dgé-plv): Display in the shape of a three-dimensional castle inspired by children’s illustrations. Its formal complexity and visual richness make it a scenic piece that connects with the brand’s graphic universe, combining marquetry, creativity and narrative.

YOUNG DESIGN

• Eco Dynamic Concept (Maria Paula Oliveros, ESDi). Packaging with modern aesthetics and sustainable materials for coolant, which conveys innovation, confidence and environmental commitment. It includes ergonomic side grip, stackable design, transparency to enhance the user experience, and the integrated brand name to stand out on the shelf.
• Moeve 1 (Mariana Sanz Villa, Lorena Izquierdo Sanz, Samuel Velasco Diez, Guiomar Liye Arroyo Hernández, University of Valladolid). Waterdrop-shaped container for coolant that conveys cleanliness, precision and sustainability, with ergonomic handle inspired by the ‘M’ of MOEVE, non-slip bands and wide base for a secure and stable grip.
• Moeve (Adrián Díez Yubero, Escuela Superior de Arte del Principado de Asturias). Redefining a coolant container with an iconic design that improves the user experience, in-store visibility and logistics efficiency, incorporating a pouring cap with handle for comfortable and safe handling.
• Evolutionary Packaging: Circular Design (Maria Navarro Granell, EASD Valencia). Sustainable and innovative packaging for wine bottles, with die-cut box without adhesives, integrated dividers and cushioning system. Modular, stackable and efficient, it optimises logistics and can be reused as a planter or lamp thanks to pieces with seeds that give a second life to the packaging.
• PAM (Luis Bretos Lana, Diego Magarin and Ian Campos, University of Zaragoza). Modular cardboard structures that can be cut out and folded for interior protection in packaging. It allows you to create slats or corner corners adaptable to objects of different geometries, with easy separation and application.
• EkoBox (Victoria Fernández, Clara Rodero, Chen Zhe Yang Zhu and Marc Martínez, European University of Valencia). Sustainable packaging that replaces EPS with recyclable cardboard, incorporating protective bases, functional opening system, integral outer box and cushioning to minimize impacts. It optimises logistics, protects the critical points of the appliance and facilitates its handling.
• YogGo (Clara Isabel Vercher Boronat, Nerea Tarín Sáez and Alejandra Campos García, Polytechnic University of Valencia). Versatile and fun packaging for dairy products, with coloured lids and illustrated designs aimed at young people. It can be eaten with a spoon, drunk or frozen as a popsicle.
• Pascualitos (Eva Carlos Bruzos, Escuela Superior de Arte del Principado de Asturas – ESAPA). Recycled and reusable packaging such as toys for drinkable yogurts, with animal characters that represent each flavor and encourage children’s consumption of dairy products.
• Zoyogurt (Nerea Ferrer, Aitana Olmos Nuño and Natalia Roma Soto, Polytechnic University of Valencia). Yogurt packaging in the shape of animal halves that can be combined. This proposal adds a fun component to traditional packaging.
• Shake&Mix (Ana Rodes, Laura Marín, Jorge Iribarren and Barbara Serrano, University of Zaragoza). Innovative salad packaging with die-cut compartments, tray for toppings and utensils-free mixing system, which improves the user experience. Made with recyclable and plant-based materials, it facilitates transport, shelf visibility and access to recipes via QR.
• Ready to shake and enjoy (Laura Alcántara, Andrea Borruey and Elisa Appolloni, Polytechnic University of Valencia). Salad container that incorporates a “click” type lid that facilitates mixing ingredients without spills. Just shake and consume.
• Shake & Go (Susana Cebrian and Diego Kasamian, ELISAVA). Innovative packaging designed for ready-to-eat salads, with separate compartments, topping tray and snap closure system. Its design facilitates mixing without utensils and promotes sustainability by optimizing the use of plastic. Ideal for consumption on the move thanks to its built-in handle.
• Safish (Lucía Martín, Andrea Costa, Lucía Martínez and Nekane Torre, University of Zaragoza). Cardboard packaging coated with Sellocoat that replaces porex boxes for fish and seafood, with drainage system, greater ergonomics and logistical optimization. Its adhesive-free design, from a single die, simplifies production, reduces costs and allows up to 500 units to be transported per pallet.
• Wave (Lucía Macías, University of Valladolid). Robust and lightweight packaging for the fishing industry with secure stacking, thermal insulation, waterproof structure and liquid evacuation system. Includes ventilation for live product and can be used as a display.
• DoDo (Bingen Larrañaga, Eneritz Sagastume and Irati Méndez, Mondragon Unibertsitatea). Sustainable cardboard solution to replace fish porex boxes. The proposal combines ergonomics and functionality, with a design that facilitates grip and handling, prevents injuries and allows accessible and safe stacking.
• Fresh Planet (Marisol López, Pablo Zamora, Daniel Rodríguez and Manuel Cabrera, European University of Valencia). Redesign of a spray deodorant container, replacing aluminum with a more sustainable alternative in recycled plastic.
• ClearAir (Anna Clos Biendicho, ESDi Barcelona). Recycled PET packaging for a spray deodorant that combines lightness and resistance. It includes an ergonomic lid and metallic finishes that improve functionality and provide a modern and elegant look, while reducing environmental impact.
• Cero (Catalina Borras, Clara Riera and Carlos Landaeta, School of Higher Art of Design of the Balearic Islands). Recycled plastic packaging for deodorant in aerosol format, with an ergonomic and modern design.

For extended descriptions, see the Jury’s MINUTES here

PHOTOGRAPHS OF THE AWARD-WINNING WORKS here