Sustainability in packaging does not stop only in the field of mass consumption, but more and more manufacturers of industrial products are focusing on promoting the sustainability of their packaging and logistics processes: automotive, industrial goods, construction, electronic equipment… For the logistics field, the generalisation of new reuse systems and reverse logistics generate new challenges for the sector in the promotion of sustainability of brands. Finally, understanding how Artificial Intelligence impacts and will impact the future of the packaging industry will provide a perspective on innovation in the sector in the coming years.