Sarasa, a producer of olives and pickles based in Navarre, relied on packaging to renew its image, address the repositioning of its brand and organise its large product catalogue in order to launch its expansion plan.
The food industry, the main consumer of packaging, is demanding more sustainable solutions within a context characterised by legislative changes and increased environmental awareness among consumers.
Paradigm shift: The era of companies with a conscience and a commitment has begun. That of purpose-driven brands which, apart from making money, position themselves on issues of interest to their target public and society. And those that are able to explain “why” are also seeking a positive impact with their activity.
If a few years ago the frontier of intensive automation for production processes was at the end of the packaging process line, today the industry recognises that without the right management of intralogistics, any effort made “upstream” will be made in vain.
Sarasa, a producer of olives and pickles based in Navarre, relied on packaging to renew its image, address the repositioning of its brand and organise its large product catalogue in order to launch its expansion plan. It was one of the success stories explained at Hispack to highlight the importance of packaging when it comes to developing a company’s business. Image courtesy of Aceitunas Sarasa “If we were to say…
Through the Boosters Programme, around fifteen companies from different sectors will participate in the Hispack Unboxing knowledge space, sharing their packaging strategies with visitors.
On the occasion of its upcoming participation in Hispack, Alejandro Hervás, the director of the Beauty division, explains some of the keys that have contributed to the new division and tells us why, by extension, the Marchesini Group remains one of the best known and most highly rated companies in the packaging industry.
Si hablamos de sostenibilidad, DS Smith lleva un largo camino recorrido. En palabras del director de Innovación y Diseño de DS Smith Iberia, Iago Candal, el compromiso de la empresa en materia de sostenibilidad se traduce en una estrategia transversal que no solo abarca sus soluciones para packaging, que podremos conocer in situ en Hispack.
Since its foundation in 1981, AERCE’s main objective has been to professionalise the Procurement profile and endow it with relevance, to the extent that it’s become a key factor in driving the profitability and competitiveness of any organisation.
After almost two decades, Atlanta Stretch Ibérica's success is based on product knowledge. From the beginning, technology has been their trump card, and being designers and manufacturers of their machines, allows them to continuously monitor, improve and constantly evolve.
We spoke with the commercial director, Cristóbal Jorge, about innovation, upcoming launches and specific customer demands, who he hopes to see and meet again at Hispack, an unmissable event for Coyma.
Sarasa, a producer of olives and pickles based in Navarre, relied on packaging to renew its image, address the repositioning of its brand and organise its large product catalogue in order to launch its expansion plan. It was one of the success stories explained at Hispack to highlight the importance of packaging when it comes to developing a company’s business. Image courtesy of Aceitunas Sarasa “If we were to say…