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Xavier Lesauvage

Senior Partner | SDLI
Xavier Lesauvage

Sessions

12:30h
Talk | Packaging Cluster Zone Trends and innovation

Packaging as an experience: trends for connecting with the Kids & Families audience

Anna López
Anna López KID'S ClusterManagerSpeaker
Xavier Lesauvage
Xavier Lesauvage SDLISenior Partner Speaker

27-05-2022 12:3027-05-2022 13:00Europe/MadridPackaging as an experience: trends for connecting with the Kids & Families audience

KID'S CLUSTER and Packaging Cluster have produced a study that aims to inspire companies in the sector to drive innovations in the design, manufacture and consumer experience of their products through boxes and packaging. The report identifies 24 trends based on the preferences, demands and expectations of the millennial, centennial and alpha generations, grouped into three major macro-trends: Fun!, Peace of Mind and Sustainability.

Packaging Cluster Zone - Hall 2
Fri 27 12:30h - 13:00h Packaging Cluster Zone - Hall 2
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