Pere Rosell

Pere Rosell


Roundtable | Hispack Unboxing Automation of machinery and process

Traceability support. How customer engagement impacts packaging processes

Pere Rosell
Pere Rosell GS1Speaker
Àlex Brossa Enrique
Àlex Brossa EnriquePackaging ClusterCluster ManagerSpeaker
Carlos Pacha Vicente
Carlos Pacha VicenteMacsa IDSpeaker

#Sustainability, #Traceability, #Warehouse automation

27-05-2022 11:0027-05-2022 11:45Europe/MadridTraceability support. How customer engagement impacts packaging processes

Customer Engagement, the interaction between companies and consumers, is one of the current trends in the packaging market. At this round-table discussion, the QR technology standardisation body, GS1, together with Packaging Cluster and Macsa ID, will present the possibilities of QR codes from three perspectives: a technological proposal from GS1, a study on the possibilities of customer engagement carried out by Packaging Cluster, and several use cases led by Macsa ID that confirm how the possibilities of the technology and the perspectives identified in the study are now a reality.

Hispack Unboxing - Hall 3
Fri 27 11:00h - 11:45h Hispack Unboxing - Hall 3