Mireia Molas

Summa Branding | FMCG & Petfood Brands

Sessions

12:30h

Roundtable | Hispack Unboxing

Packaging, the essence of the brand

Alex Marquina CCMA Director Estratègia de Marca i Promoció Moderador/Presentador

Andrea Comas Dr. Oetker Senior Brand Manager Speaker

Enric Batlle Galicia Batllegroup CEO Speaker

Laura Barragán Grupo TGT CMO Speaker

Marc Morillas Morillas Speaker

Marta Gabarró Santiveri Speaker

Mireia Molas Summa Branding | FMCG & Petfood Brands Speaker

25-05-2022 12:30 25-05-2022 14:00 Europe/Madrid Packaging, the essence of the brand

Packaging is an extension of the product and, consequently, your brand and company. With packaging, brands have the opportunity to create unique experiences that thrill and become part of people’s everyday lives. In an increasingly digitised world, packaging remains the key medium for conveying the brand’s values, although these two worlds (the real one and the virtual one) are currently feeding back into each other. Three of the most important and renowned branding and packaging agencies and founding members of the Aebrand (Spanish Branding Association), encompassing different sectors, will take part in this panel discussion: Batllegroup, Morillas and Summa Branding. The three agencies have experienced and featured in the evolution of packaging as a lever of branding and they’ll talk about their experiences and visions through the success stories of their customers.

Hispack Unboxing - Hall 2

Wed 25 12:30h - 14:00h Hispack Unboxing - Hall 2

Mireia Molas

Sessions

Packaging, the essence of the brand

#hispack