Meritxell Escarrà Feller

Head of Brand and Activism | The Body ShopSpain
Meritxell Escarrà Feller


More than 15 years of marketing experience in Strategic Marketing - omnichannel and activation, focused in FMCG, Leisure and Cosmetics industries for major leading brands. International experience in both global positions and local markets with a worldwide exposure and management responsibilities over +15 countries and +10 brands


Roundtable | Hispack Unboxing Boosters Sustainability

Transformation from purpose to packaging

Pablo Sánchez
Pablo Sánchez B LabExecutive DirectorModerador/Presentador
Meritxell Escarrà Feller
Meritxell Escarrà FellerThe Body ShopHead of Brand and ActivismSpeaker
Marta Anglada Roig
Marta Anglada RoigFerrerHead SustainabilitySpeaker
Borja Lafuente
Borja Lafuente DanoneHead Sustainability IberiaSpeaker
Tim Eaves
Tim Eaves QuadpackCEO and Co-founder Speaker


24-05-2022 15:3024-05-2022 17:00Europe/MadridTransformation from purpose to packaging

We are facing a new business era in which companies are increasingly defining a social business purpose to guide their activity. This transformation process is also reaching the packaging, which is becoming an essential element in conveying this purpose to the company's stakeholders. What will packaging look like in the future? How will packaging change in the light of this new business trend? In this session moderated by B Lab Spain, we will address these issues with the help of major brands such as Danone, The Body Shop, Ferrer and Quadpack.

Hispack Unboxing - Hall 2
Tue 24 15:30h - 17:00h Hispack Unboxing - Hall 2