Laura Barragán

CMO | Grupo TGT
Laura Barragán


Roundtable | Hispack Unboxing Brand Packaging

Packaging, the essence of the brand

Alex Marquina
Alex Marquina ​CCMA​Director Estratègia de Marca i PromocióModerador/Presentador
Andrea Comas
Andrea Comas Dr. OetkerSenior Brand ManagerSpeaker
Enric Batlle Galicia
Enric Batlle GaliciaBatllegroupCEOSpeaker
Laura Barragán
Laura Barragán Grupo TGTCMOSpeaker
Marc Morillas
Marc Morillas MorillasSpeaker
Marta Gabarró
Marta Gabarró SantiveriSpeaker
Mireia Molas
Mireia Molas Summa Branding | FMCG & Petfood BrandsSpeaker

25-05-2022 12:3025-05-2022 14:00Europe/MadridPackaging, the essence of the brand

Packaging is an extension of the product and, consequently, your brand and company. With packaging, brands have the opportunity to create unique experiences that thrill and become part of people’s everyday lives. In an increasingly digitised world, packaging remains the key medium for conveying the brand’s values, although these two worlds (the real one and the virtual one) are currently feeding back into each other. Three of the most important and renowned branding and packaging agencies and founding members of the Aebrand (Spanish Branding Association), encompassing different sectors, will take part in this panel discussion: Batllegroup, Morillas and Summa Branding. The three agencies have experienced and featured in the evolution of packaging as a lever of branding and they’ll talk about their experiences and visions through the success stories of their customers.

Hispack Unboxing - Hall 2
Wed 25 12:30h - 14:00h Hispack Unboxing - Hall 2