Helena Rodríguez

Media and Publications Manager | Beauty Cluster Barcelona, Spain
Helena Rodríguez


Graduate in Biology from the University of Barcelona, MBA in the pharmaceutical and biotechnology sector (ESAME) and a Master's degree in Digital Marketing and E-Commerce (EAE Business School). Experience in the beauty and related sectors in the area of marketing, communication and sales. She is currently Media and Publications Manager of the Beauty Cluster.


Talk | Hispack Unboxing

Developments and market trends in cosmetics and perfumes

Helena Rodríguez
Helena Rodríguez Beauty Cluster Media and Publications Manager Speaker

27-05-2022 11:10 27-05-2022 11:30 Europe/Madrid Developments and market trends in cosmetics and perfumes

Covid-19 was a major blow to the beauty industry, although, thanks to its resilience, it did not affect all categories and channels equally. Changing consumer habits and digital transformation, at all levels of the value chain, were the catalysts for some of the trends that are now at their peak. During the presentation by Helena Rodríguez, Media & Publications Manager of Beauty Cluster, we will discover how the cosmetics and perfumery market has evolved over the last two years, how the sector has adapted to different situations and what its future prospects are.

Hispack Unboxing - Hall 2
Fri 27 11:10h - 11:30h Hispack Unboxing - Hall 2