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Antonio Sans Sanchez

Aceitunas Sarasa Spain
Antonio Sans Sanchez

Sessions

17:00h
Roundtable | Hispack Unboxing

Packaging design, a partner in business development

Antonio Sans Sanchez
Antonio Sans Sanchez Aceitunas Sarasa Speaker
Mercè Riera Fradera
Mercè Riera Fradera Atelier de Marketing Speaker
Eva Minguella Mas
Eva Minguella Mas Eva Estudi Speaker

24-05-2022 17:00 24-05-2022 18:30 Europe/Madrid Packaging design, a partner in business development

To move a strategic brand reflection forward we need a partner, and one of the most important ones is packaging design, as it obliges us to deliberate and provide answers with regard to our positioning, the channels, the range of structures and so on. To achieve objectives we have only two cards to play, packaging and communication, and packaging is one of the most important contact points for connecting with the consumer. To illustrate the contents we’ll present the recent redesign process at Aceitunas Sarasa and during the round-table discussion we’ll discuss some key factors that are recurrent in these kinds of processes.

 Hispack Unboxing - Hall 2
Tue 24 17:00h - 18:30h Hispack Unboxing - Hall 2
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