Transformation from purpose to packaging

We are facing a new business era in which companies are increasingly defining a social business purpose to guide their activity. This transformation process is also reaching the packaging, which is becoming an essential element in conveying this purpose to the company's stakeholders. What will packaging look like in the future? How will packaging change in the light of this new business trend? In this session moderated by B Lab Spain, we will address these issues with the help of major brands such as Danone, The Body Shop, Ferrer and Quadpack.