Packaging as an experience: trends for connecting with the Kids & Families audience

KID'S CLUSTER and Packaging Cluster have produced a study that aims to inspire companies in the sector to drive innovations in the design, manufacture and consumer experience of their products through boxes and packaging. The report identifies 24 trends based on the preferences, demands and expectations of the millennial, centennial and alpha generations, grouped into three major macro-trends: Fun!, Peace of Mind and Sustainability.