Developments and market trends in cosmetics and perfumes

Covid-19 was a major blow to the beauty industry, although, thanks to its resilience, it did not affect all categories and channels equally. Changing consumer habits and digital transformation, at all levels of the value chain, were the catalysts for some of the trends that are now at their peak. During the presentation by Helena Rodríguez, Media & Publications Manager of Beauty Cluster, we will discover how the cosmetics and perfumery market has evolved over the last two years, how the sector has adapted to different situations and what its future prospects are.