Conceiving sustainable products beyond materials

When we talk about sustainable products, it is essential to conceive them with their entire life cycle in mind, i.e. to design for a circular economy. In this talk we will discuss how to approach the conception of sustainable products from the analysis of the product & customer journey, applying agile innovation methodologies, such as Design Thinking, to observe and co-create solutions that solve the needs of the consumer and society from a sustainable point of view.