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Visitor profile

Professionals with high decision-making power

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Visitors in 2022
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Companies

_01. Visitors' sectors

43,8%

END PRODUCT MANUFACTURERS

  • 39,8% Food
  • 45,1% Non-Food
  • 15,1% Food & Non-Food

56,2%

OTHER SECTORS

  • Engineering
  • Design
  • Logistics operator
  • Graphic Industry
  • Machinery manufacturer
  • Materials manufacturer
  • Machinery distributor

_02. Empresas top en facturación

Porcentaje de asistencia de las 25 empresas principales en facturación en España.

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FOOD
Meat 52%
Bakery, Pastry and Confectionery 88%
Drinks 60%
Dairy products 80%
Fruits and vegetables 40%
Fish, seafood and preserves 56%
Oil 36%
NON-FOOD
Perfumery and cosmetics 80%
Chemicals 68%
Automotive 40%
Industrial goods 40%
Textile -%
Construction -%
Consumer electronics 16%
Pharma 64%
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_03. Professional profile

Although technicians are the profile with the greatest presence at the show, the most common professional profile is that of management. The commercial department is the most common among the visitors and in the profile of the end manufacturer, the purchasing, production/factory and engineering departments stand out. There was a large increase in the number of visitors from the marketing, design, advertising and sales departments.

_04. International visitors

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International visitors

_05. Visitor satisfaction

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VERY SATISFIED AND SATISFIED

Source: Surveys conducted by Fira de Barcelona.